Fashion Show Plaza Las Vegas

Nikon
Environmental Commercial, Multi-screen, Motion Graphics

"We have this cool new place for media," was what they said. We went there as they were building "The Plaza" at Fashion Show Mall. What a treat: to be hired to help them understand how to best use the space to tell stories. A nice side benefit from work we had done for the Experience Music Project in Seattle, for Palm in their stores, the Nasdaq building in New York. We love odd spaces and projection screens. The space includes four 40'x24' screens on a roller coaster track and a projection screen the size of a blimp above it. The screens can evoke emotion by simply bringing them together at the right moment. For CES, we worked with Nikon's agency to try to blend their current commercials with original footage to further the campaign.