HP Inc has got to be one of the most fun clients to work with because they keep coming up with these super fun new products like Social Paper. We really enjoyed developing and telling this launch story. Now we're all able to one-touch mobile print from Facebook, Instagram, Flickr, and more.
In an industry that has long been dependent on print, it helps to know that you'll never run out of ink. Colin uses HP Instant Ink to ensure that all of his print materials leave as good an impression as the properties he shows his clients.
Here's a :30-second version of another real-person shoot we did for HP's Instant Ink. Never worry about running out of ink again. HP Instant Ink is a service that allows users to have ink delivered to their door before they even run out, all while saving up to 50% on normal ink costs. The perfect tool for every super-mom helping the kids with a last minute project.
We were asked to highlight the product launch of HP's Instant Ink - So, we gave the product to real people to try out and came away with this great story: Like every other college student, Truett knows she has to be prepared to print things at a moment's notice, all while staying on a strict budget. With Instant Ink, she will never have to worry about running out of ink or budget again.
HP asked us to head to Austria to cover 2011 Discover. Our goal was to capture the feeling of attending this super-sized, content-rich, IT-orama. BTW, that's a tall order, since matching the feeling of an in-person experience is super difficult. But, with a little creativity, a small team, and some guerilla tactics we got in and found the essence of what it means to attend Discover: True connections, deep knowledge, and a sharing of goals and successes by folks who are looking to take their business to the next level.