Heart – HP Discover Austria

Hewlett-Packard | Live Event

HP asked us to head to Austria to cover 2011 Discover. Our goal was to capture the feeling of attending this super-sized, content-rich, IT-orama. BTW, that's a tall order, since matching the feeling of an in-person experience is super difficult. But, with a little creativity, a small team, and some guerilla tactics we got in and found the essence of what it means to attend Discover: True connections, deep knowledge, and a sharing of goals and successes by folks who are looking to take their business to the next level.