Mighty, Ink and Slide

Adobe Systems | Product Launch Positioning: Research / Choice

As creative people, we use Adobe software every single day. We love our tools and feel very lucky to have the amazing capabilities they enable. In that context, it was really wonderful to have the opportunity to experience the birth of Adobe’s new first ever hardware products and participate in their epic rollout. Our client, dear friend and collaborator on this was Dan Cowles from Adobe. Dan really drove the vision and imagery on this and it was a blast to help him bring it to life.