Case Study: Adobe Creative Cloud Campaign

November 17, 2015 | Matt Palazzolo | Case Studies, Projects

We find it invigorating to be able to collaborate with the incredibly talented and diverse group of people we get to work with every day.

Adobe is a dynamic company that makes powerful tools that we use often in our own creations. They set a high bar for the projects they’ve entrusted to us and constantly challenge us to do our best work. As an agency, we value that more than anything.

This summer, we were approached by Goodby, Silverstein & Partners (Adobe’s AOR) to produce three short films to lead the 2015 Creative Cloud launch campaign. Even by our standards, the deadline was a bit crazy – end to end delivery within six weeks for three locations on three continents. Then Complex Magazine got involved to produce a web series on the experience, and it was almost too good to be true.

The Challenge: Create a multiple-part web campaign to promote the 2015 release of Adobe’s Creative Cloud, particularly the mobile tools, with the ultimate goal of increased subscriptions and the secondary goal of inspiring people to get out and create.

The Concept: Three designers, three stunning locations around the world. Challenge them to create an original artwork using the mobile tools, inspired by each landscape. Print the artwork and display it on a custom-made 9’x9′ light box that we hauled with us. The “pop-up” gallery we captured was pretty breathtaking.

The Results: Adobe has been firing on all cylinders through their website, email campaigns, social media and PR. The assets we created with Goodby were very well received and acquired over a million impressions across social media. During that same time, Creative Cloud had a very successful quarter due to an array of factors – 684,000 new subscribers (15% increase) in Q3 of 2015* alone marked a record for Adobe. We feel very lucky to have had the opportunity to play a part in that effort, working with Goodby, Silverstein & Partners and Adobe to bring the vision of this campaign to fruition.

Get inspired and watch them #MakeIt below.

Takehiro Tobinaga, Japan

David Mascha, Berlin

Shawna X, White Sands, New Mexico

*Sales data shared via Adobe’s quarterly earnings conference call.


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