Adobe Systems | Product LaunchPositioning: Awareness + Research / Choice
AR is changing the way we work and live, and immersive media needs to be dynamic enough to seamlessly merge with the world around us. In comes Project Aero – an AR authoring tool from Adobe that will change the way designers create immersive media experiences from the ground up.
Adobe Systems | PortraitPositioning: Research / Choice
Inspired by the Bauhaus movement, legendary typographer Erik Spiekermann and a team of design students work to translate digital versions of typefaces created at the Bauhaus art school almost 100 years ago. Soon, they’ll come to Typekit.
Steelcase | Experience DesignPositioning: Research / Choice + Customer Loyalty
The Steelcase Learning & Innovation Center (LINC) in Munich is a temple of well-considered design. Facing competition from players within and outside of their vertical, Steelcase needed to up-level the conversation with customers, ultimately deepening brand loyalty in the process. Our task was to use the new LINC as a backdrop to tell this higher level story of Steelcase to its customers. This took the form of a deep guest experience that tracked from pre-visit to well beyond their departure, and hinged on various light bulb moments of self-discovery.
Rather than pushing products, Steelcase wanted to provide customers with resources and learning experiences to find solutions that support the unique needs of their organization – in short, for them to discover how their space was a strategic business asset. Two years, hundreds of locator beacons, dozens of pegboards, and one interactive table later, that experience is live, and companies are already shifting their perspective – and going all-in with Steelcase.
Every now and then a product comes along that moves design forward in a way that’s unprecedented. Steelcase just delivered one of those products with SILQ – the office chair of the future that you didn’t know you wanted.
Goodby, Silverstein & Partners | PortraitPositioning: Research / ChoiceAdobe Systems | PortraitPositioning: Research / Choice
Adobe’s Creative Cloud and Photoshop are pretty fantastic when simply working at your desk. Imagine getting out on Kumano Kodo Trail in Japan to use these tools in real time. Getting to shoot this with Goodby, Silverstein for Adobe was a one-of-a-kind experience with an amazing, but wet, crew.
Adobe Systems | Customer StoryPositioning: Research / Choice
When it comes to typefaces, Ryoko Nishizuka and the Typeface Design team work hard to deliver typefaces that feel real, hand-written, and are easy for end users to utilize. Source Han Serif was a collaboration between Adobe and Google to make an open source Pan-Asian font available to the world. Check out the story of everything that went into it.