Adobe Systems | Customer StoryPositioning: Awareness
Adobe CoCreate connects small business owners with graphic designers from around the world to revamp their branding. When Dejuan Smith and Taneesha Thomas of Rollin’ Smoke Barbecue in Atlanta were teamed up with designer Suelen Tu of Taipei, magic happened. Logos were designed, friendships were formed, and some delicious looking ribs were smoked.
Cisco Systems | Product LaunchPositioning: Research / Choice
You can do almost anything online in a single click – book the trip of a lifetime, buy flowers for mom, you name it. It’s time cybersecurity becomes “one-click” simple. SecureX to the rescue. Proud to continue the campaign Cisco started with “Leap” in 2020.
Cisco Systems | Live Event Product LaunchPositioning: Awareness + Research / Choice
Your future, secured. Your experience, simplified. Introducing Cisco Secure X – a seismic shift in cybersecurity. We filmed this epic product launch across the rooftops of Seoul, South Korea, with world-renowned parkour group STORROR. Our palms are still sweaty.
Adobe Systems | PortraitPositioning: Research / Choice
With the rise of Instagram and influencer marketing, humans aren’t the only ones building their audiences. We now live in the era of social media famous pets. No country knows this better than Japan. As part of Adobe’s “Your Shot. Your Story.” campaign, we linked up with Adobe and Akiyo Ogawa to learn how she captures the personality of our favorite famous pets.
Adobe identified a crucial untapped audience of buying influencers inside big enterprises. In an effort to market Document Cloud in a manner similar to Creative Cloud, we worked with them to craft a campaign that would connect with those influencers, leveraging household names like Dr. Woo and Bobby Berk. It was a bold new visual way of presenting Document Cloud.