emotion* | 2024 reel
Positioning: Consideration
Adobe | Your Shot. Your Story.
Adobe Systems | Portrait
Positioning: Awareness
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- The “Your Shot. Your Story.” series for Adobe Lightroom is aimed at building awareness and retention. emotion* took the creative concept and developed it into a beautiful artist portrait that showcases how photographers use Lightroom to bring their work to the next level.
Williams Sonoma | CRUXGG with Ghetto Gastro
Williams-Sonoma | Product Launch
Positioning: Awareness
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- As part of a campaign for Williams Sonoma’s collaboration with culinary collective Ghetto Gastro, we put together a series of videos for the group, including a recipe video for their “Bird’s the Word” dish, along with a few others to showcase the beauty behind cleaning and seasoning the new blue steel plan as part of their new cookware line, CRUXGG.
Goodby + Adobe Stock | Stolen Masterpieces
Adobe Systems | Product Launch
Positioning: Awareness + Research / Choice
It’s really cool when fun work creates lasting relationships. emotion studios, Adobe, Goodby Silverstein & Partners, and artist Ankur Singh Patar all came together in New Delhi, India to make this gorgeous piece. Can you tell which is the Masterpiece and which is made using Adobe Stock images? Named AdWeek’s Ad of the Day, we are really proud of this work and are looking forward to the next series together.
Cisco | Threat Hunters
Cisco Systems | Branded Content
Positioning: Consideration
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- Threat Hunters is an original series on cybersecurity that unfurls massive cyber threats that made the news. Conceived as a way to celebrate Cisco’s globally renowned TALOS team, the pilot episode tells the story of the MAZE Ransomware Cartel in a format that feels tailor-made for a streaming platform. emotion studios developed the series from end to end, working closely with the TALOS team to ensure brand and story integrity.
Karman Launch
Steelcase | Product Launch
Positioning: Awareness
In typical Steelcase fashion, Karman is a true innovation, a first-of-its-kind experience that goes well beyond any task chair we’ve seen before.
Circulon | Drums
Circulon | Product Launch
Positioning: Consideration
Circulon came out with a new line of extra durable cookware, SteelShield. We turned it into a drum set to see just how durable it is.
The Automotive Care Experience
Shopmonkey | Brand Thought Leadership
Positioning: Awareness
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- The Automotive Care Experience, or ACE, is a collective of shops, dealers, suppliers, and more that are all dedicated to advancing the automotive care industry through a better service experience that both benefits customers and takes these businesses to new heights.
Night Photography
Adobe Systems | Portrait
Positioning: Research / Choice
Night photography is notoriously difficult. Thanks to Adobe Lightroom and Photoshop, travel photographer Liam Man can perfectly capture the moonlit glow and bright city lights, even after dark.
SecureX | “One Click”
Cisco Systems | Product Launch
Positioning: Research / Choice
You can do almost anything online in a single click – book the trip of a lifetime, buy flowers for mom, you name it. It’s time cybersecurity becomes “one-click” simple. SecureX to the rescue. Proud to continue the campaign Cisco started with “Leap” in 2020.
DNA Spaces | Wifi Onboarding
Cisco Systems | Explainer
Positioning: Awareness
Give your guests the next generation of secure WiFi Onboarding with DNA Spaces. It’s smart, seamless, and even monetizable.
Marble Chocolate Chip Cookies
Williams-Sonoma | Branded Content
Positioning: Awareness
Hello from the Williams-Sonoma test kitchen! We’re excited to welcome the 74 year old Bay Area success story as a new client. Yes, you absolutely deserve these otherworldly chocolate chip cookies.
SecureX | Leap
Cisco Systems | Live Event Product Launch
Positioning: Awareness + Research / Choice
Your future, secured. Your experience, simplified. Introducing Cisco Secure X – a seismic shift in cybersecurity. We filmed this epic product launch across the rooftops of Seoul, South Korea, with world-renowned parkour group STORROR. Our palms are still sweaty.
PDF Like A Boss | Bobby Berk
Adobe Systems | Portrait
Positioning: Awareness
Adobe identified a crucial untapped audience of buying influencers inside big enterprises. In an effort to market Document Cloud in a manner similar to Creative Cloud, we worked with them to craft a campaign that would connect with those influencers, leveraging household names like Dr. Woo and Bobby Berk. It was a bold new visual way of presenting Document Cloud.
DNA Spaces | Indoor IoT
Cisco Systems | Explainer
Positioning: Awareness
One thing to rule them all. Introducing Cisco DNA Spaces, the easiest way to manage your ever-growing Internet of Things.
Rocket
Adobe Systems | Live Event Product Launch
Positioning: Awareness
Everything you love about Photoshop… now on iPad.
SecureX | Network Analytics
Cisco Systems | Explainer
Making security smart. Give your network the tools to protect itself from hidden threats with SecureX Network Analytics.
Fresco
Adobe Systems | Product Launch
Positioning: Awareness
Rediscover the joy of drawing and painting with the power of Fresco, a tool from Adobe combining the power of the world’s largest collection of vector and raster brushes, plus new live brushes.
Your Shot. Your Story. | Pets
Adobe Systems | Portrait
Positioning: Research / Choice
With the rise of Instagram and influencer marketing, humans aren’t the only ones building their audiences. We now live in the era of social media famous pets. No country knows this better than Japan. As part of Adobe’s “Your Shot. Your Story.” campaign, we linked up with Adobe and Akiyo Ogawa to learn how she captures the personality of our favorite famous pets.
PDF Like A Boss | Dr. Woo
Adobe Systems | Product Launch
Positioning: Awareness
Adobe identified a crucial untapped audience of buying influencers inside big enterprises. In an effort to market Document Cloud in a manner similar to Creative Cloud, we worked with them to craft a campaign that would connect with those influencers, leveraging household names like Dr. Woo and Bobby Berk. It was a bold new visual way of presenting Document Cloud.
Goodby + Adobe | Rush
Adobe Systems | Product Launch
Positioning: Awareness
Shoot, edit, create… all on the fly, with Adobe Premiere Rush.
Bauhaus
Adobe Systems | Portrait
Positioning: Research / Choice
Inspired by the Bauhaus movement, legendary typographer Erik Spiekermann and a team of design students work to translate digital versions of typefaces created at the Bauhaus art school almost 100 years ago. Soon, they’ll come to Typekit.
Ancillary
Steelcase | Product Launch
Positioning: Research / Choice
Office furniture that helps our people concentrate, rejuvenate, perform, innovate. The best brands, all in one place. Steelcase.
SILQ
Steelcase | Product Launch
Positioning: Awareness
Every now and then a product comes along that moves design forward in a way that’s unprecedented. Steelcase just delivered one of those products with SILQ – the office chair of the future that you didn’t know you wanted.
Steelcase Customer Journey
Steelcase | Experience Design
Positioning: Research / Choice + Customer Loyalty
The Steelcase Learning & Innovation Center (LINC) in Munich is a temple of well-considered design. Facing competition from players within and outside of their vertical, Steelcase needed to up-level the conversation with customers, ultimately deepening brand loyalty in the process. Our task was to use the new LINC as a backdrop to tell this higher level story of Steelcase to its customers. This took the form of a deep guest experience that tracked from pre-visit to well beyond their departure, and hinged on various light bulb moments of self-discovery.
Rather than pushing products, Steelcase wanted to provide customers with resources and learning experiences to find solutions that support the unique needs of their organization – in short, for them to discover how their space was a strategic business asset. Two years, hundreds of locator beacons, dozens of pegboards, and one interactive table later, that experience is live, and companies are already shifting their perspective – and going all-in with Steelcase.
3D Design: Adidas + Pop
Adobe Systems | Customer Story
Positioning: Research / Choice
The photo world and design world are blending, and 3D design is right in the sweet spot – just ask the the designers at POP.
Mighty Oak
Adobe Systems | Portrait
Positioning: Research / Choice + Customer Loyalty
The team at Mighty Oak not only creates breathtaking handmade animations, but understand and reflect the importance of diversity on all levels. Check out some of their jaw-dropping work.
Takehiro Tobinaga, Japan
Goodby, Silverstein & Partners | Portrait
Positioning: Research / Choice Adobe Systems | Portrait
Positioning: Research / Choice
Adobe’s Creative Cloud and Photoshop are pretty fantastic when simply working at your desk. Imagine getting out on Kumano Kodo Trail in Japan to use these tools in real time. Getting to shoot this with Goodby, Silverstein for Adobe was a one-of-a-kind experience with an amazing, but wet, crew.
Janet Echelman
Adobe Systems | Customer Story
Positioning: Research / Choice
Janet Echelman is fascinated with the large, empty spaces between things. Her goal is not only to make us notice them, but for them to make us feel something different.
HP CWC – Palo Alto
Hewlett-Packard | Experience Design
Positioning: Research / Choice + Customer Loyalty
Over the years, we’ve done countless projects for HP. The Customer Welcome Center (CWC) in Palo Alto was a first for them. Looking to create an interactive environment that both celebrated the company’s rich history and looked ahead towards future innovations, they needed a strategic partner that could help bring the experience to life. emotion studios was tasked with handling previsualization of the space through lidar photography, strategy and creative for brand storytelling in the Solutions Theater, and producing media for an interactive touch wall that represented HP’s past, present and future.
Seven Design | Visa Travel Service
Seven Designs is right across the parking lot from emotion studios. It turns out we have a lot more in common than geography. This project for Visa’s new Travel Notification Service was a blast to do together taking us to multiple locations while making great new friends.
NASA ISS Launch
NASA | Experience Design
Every now and again, we’re called upon for projects that immediately feel like once in a lifetime opportunities. Being chosen by NASA for a project around the launch of the International Space Station was certainly one of them. In total, we were commissioned to helm digital strategy, create a mini-documentary about the ISS mission, a white paper on more effective use of websites to drive education and public awareness, and to create a microsite featuring interactive portraits of scientists, engineers, astronauts and cosmonauts. The microsite ultimately ended up being the longest measured dwell time in NASA history at 13 minutes, most popular among NASA sites for 3 consecutive years.
Tatcha Anthem
Tatcha | Brand Story
Positioning: Awareness
Tatcha is a luxury beauty and skin care brand born from ancient Japanese ingredients. Each component is thoughtfully curated and minimally manipulated to be gentle and safe with maximum effectiveness.
Microsoft for Creative Cloud
Adobe Systems | Customer Story
Positioning: Research / Choice
The design team for Microsoft Surface collect assets from wherever they are on a given day. Creative Cloud mobile tools allow them to synchronize and share these assets with their team members from anywhere.
Illustrator Yuko Shimizu
Adobe Systems | Portrait
Positioning: Research / Choice
We were so excited when we got the chance to profile Yuko Shimizu in New York for Adobe. Her work is simply one of a kind and combines American pop art with a traditional Japanese sense. The result is a perfect blending of art and message that both tells an incredible story and is incredibly pleasing to the eye. Can you tell that we are huge fans?
Aaron Draplin
Adobe Systems | Portrait
Positioning: Awareness + Research / Choice
Aaron Draplin is Portland’s tireless godfather of design. Relentless, exuberant and notably from Michigan, Aaron is a force of nature. We spent 3 days junking and sign hopping with him as he passionately promoted the lost heroes of design and his one man mission to bring them the respect they deserve. This was our first video to feature the term “unfuckwithability”.
Oculus Touch
Oculus | Product Launch
Positioning: Awareness + Research / Choice
Oculus Touch is bringing the sense of touch to Virtual Reality. We got to visit, play with, and see how important design is in implementing this game-changing feature. Palmer Luckey and team let us experience Touch and how it’s going to propel VR into the future and beyond.
David Mascha, Berlin
Goodby, Silverstein & Partners | Portrait
Positioning: Research / Choice Adobe Systems | Portrait
Positioning: Research / Choice
What do you get when you let artist David Mascha loose in an abandoned brewery in Berlin? Some stunning shots, a little fire, and an amazing piece of art. Find inspiration among urban decay in part two of the 2015 Adobe Creative Cloud series we produced with Goodby Silverstein & Partners.
Oculus Story Studio
Oculus | Product Launch
Positioning: Awareness
The future of storytelling is here. Oculus Story Studio is focused on unleashing the potential of virtual reality within the movie world. We paid a visit to the amazing minds there to learn about “Henry”, their upcoming virtual reality film and potentially the most important movie of 2015.
Kelli Anderson
Adobe Systems | Portrait
Positioning: Research / Choice
Kelli Anderson is one talented individual – from identity design, to printmaking, to interactive paper creations, everything she makes will capture your attention and your imagination. In this Adobe piece, she gave us some insight on how the Creative Suite tools are vital to her creative process.
Stanford LGBT Resource Center
Stanford University | Customer Story
Positioning: Awareness
There are some projects that mean more to us beyond work. The Stanford LGBT Resource Center is designed to be a haven for students of various sexual orientations and/or gender identities. The individuals we met along the way are some of the brightest and most amazing people we’ve had the pleasure of doing work for in a long time, and we are proud to have been able to help spread their message.
Adobe | Eames Chair
Adobe Systems | Live Event
Positioning: Research / Choice + Customer Loyalty
When Adobe wanted to pay tribute to Charles Eames on his birthday, they decided to send one of his iconic chairs to some artists to see what they would do with them. We travelled down to San Diego and back up to British Columbia with a few stops in between. The outcome was seriously a pleasure.
6 artists.
6 studios.
48 hours.
1 chair.
Go.
Shawna X, White Sands
Goodby, Silverstein & Partners | Portrait
Positioning: Awareness + Research / Choice
We followed artist Shawna X into the desert as she creates something beautiful in the first installment of a whirlwind three part series for the 2015 Adobe Creative Cloud release. We teamed up with superstar creative agency Goodby Silverstein & Partners to tell the story of how artists can draw inspiration from any kind of landscape.
Run Scribe | Motion
Scribe Labs | Product Launch
Positioning: Awareness + Point of Sale
Scribe Labs is developing a sensor for runners to wear that analyzes their stride and footfalls to determine the best shoes for stability and injury reduction, as well as to dramatically improve their running performance. We are frequently working to launch groundbreaking new products like Run Scribe, and get to see them develop and evolve over time. Tom Gooden from Good Dog Design reached out to us to produce this video that they had art directed and conceived. It turned out to be a great collaboration and they were wonderful to work with. This Kickstarter video is a big part of the product launch and we were excited to produce it with Scribe and Good Dog Design.
3D Systems | Prosthetic
What if you could size custom prosthetic limbs for developing nations in the cloud and then 3D print them for the recipient? That’s what 3D Systems is doing. emotion studios is proud to help let the world know about this amazing technology – happening now.
Dolby | Infinite
Dolby Laboratories | Live Event
Positioning: Awareness + Customer Loyalty
Dolby has a deep-rooted history with audio. For this reason, they are always on the cutting edge of technological changes in the industry, creating new ways for movie-goers to experience the most realistic sound possible. Stuart Bowling, Dolby’s Worldwide Marketing Manager for Cinema, takes us through the history of how this technology has evolved and the direction its headed in the near future.