Your Shot. Your Story. | Pets
Adobe Systems | Portrait
Positioning: Research / Choice
Your Shot. Your Story. | Pets
Adobe Systems | Portrait
Positioning: Research / Choice
With the rise of Instagram and influencer marketing, humans aren’t the only ones building their audiences. We now live in the era of social media famous pets. No country knows this better than Japan. As part of Adobe’s “Your Shot. Your Story.” campaign, we linked up with Adobe and Akiyo Ogawa to learn how she captures the personality of our favorite famous pets.
PDF Like A Boss | Bobby Berk
Adobe Systems | Portrait
Positioning: Awareness
Adobe identified a crucial untapped audience of buying influencers inside big enterprises. In an effort to market Document Cloud in a manner similar to Creative Cloud, we worked with them to craft a campaign that would connect with those influencers, leveraging household names like Dr. Woo and Bobby Berk. It was a bold new visual way of presenting Document Cloud.
PDF Like A Boss | Dr. Woo
Adobe Systems | Product Launch
Positioning: Awareness
Adobe identified a crucial untapped audience of buying influencers inside big enterprises. In an effort to market Document Cloud in a manner similar to Creative Cloud, we worked with them to craft a campaign that would connect with those influencers, leveraging household names like Dr. Woo and Bobby Berk. It was a bold new visual way of presenting Document Cloud.
Goodby + Adobe | Rush
Adobe Systems | Product Launch
Positioning: Awareness
Shoot, edit, create… all on the fly, with Adobe Premiere Rush.
Bauhaus
Adobe Systems | Portrait
Positioning: Research / Choice
Inspired by the Bauhaus movement, legendary typographer Erik Spiekermann and a team of design students work to translate digital versions of typefaces created at the Bauhaus art school almost 100 years ago. Soon, they’ll come to Typekit.
Ancillary
Steelcase | Product Launch
Positioning: Research / Choice
Office furniture that helps our people concentrate, rejuvenate, perform, innovate. The best brands, all in one place. Steelcase.
Stuart
Adobe Systems | Product Launch
Positioning: Awareness + Research / Choice
AR is changing the way we work and live, and immersive media needs to be dynamic enough to seamlessly merge with the world around us. In comes Project Aero – an AR authoring tool from Adobe that will change the way designers create immersive media experiences from the ground up.
SILQ
Steelcase | Product Launch
Positioning: Awareness
Every now and then a product comes along that moves design forward in a way that’s unprecedented. Steelcase just delivered one of those products with SILQ – the office chair of the future that you didn’t know you wanted.
Steelcase Customer Journey
Steelcase | Experience Design
Positioning: Research / Choice + Customer Loyalty
The Steelcase Learning & Innovation Center (LINC) in Munich is a temple of well-considered design. Facing competition from players within and outside of their vertical, Steelcase needed to up-level the conversation with customers, ultimately deepening brand loyalty in the process. Our task was to use the new LINC as a backdrop to tell this higher level story of Steelcase to its customers. This took the form of a deep guest experience that tracked from pre-visit to well beyond their departure, and hinged on various light bulb moments of self-discovery.
Rather than pushing products, Steelcase wanted to provide customers with resources and learning experiences to find solutions that support the unique needs of their organization – in short, for them to discover how their space was a strategic business asset. Two years, hundreds of locator beacons, dozens of pegboards, and one interactive table later, that experience is live, and companies are already shifting their perspective – and going all-in with Steelcase.
Goodby + Adobe Stock | Stolen Masterpieces
Adobe Systems | Product Launch
Positioning: Awareness + Research / Choice
It’s really cool when fun work creates lasting relationships. emotion studios, Adobe, Goodby Silverstein & Partners, and artist Ankur Singh Patar all came together in New Delhi, India to make this gorgeous piece. Can you tell which is the Masterpiece and which is made using Adobe Stock images? Named AdWeek’s Ad of the Day, we are really proud of this work and are looking forward to the next series together.
3D Design: Adidas + Pop
Adobe Systems | Customer Story
Positioning: Research / Choice
The photo world and design world are blending, and 3D design is right in the sweet spot – just ask the the designers at POP.
Mighty Oak
Adobe Systems | Portrait
Positioning: Research / Choice + Customer Loyalty
The team at Mighty Oak not only creates breathtaking handmade animations, but understand and reflect the importance of diversity on all levels. Check out some of their jaw-dropping work.
Takehiro Tobinaga, Japan
Goodby, Silverstein & Partners | Portrait
Positioning: Research / Choice Adobe Systems | Portrait
Positioning: Research / Choice
Adobe’s Creative Cloud and Photoshop are pretty fantastic when simply working at your desk. Imagine getting out on Kumano Kodo Trail in Japan to use these tools in real time. Getting to shoot this with Goodby, Silverstein for Adobe was a one-of-a-kind experience with an amazing, but wet, crew.
Janet Echelman
Adobe Systems | Customer Story
Positioning: Research / Choice
Janet Echelman is fascinated with the large, empty spaces between things. Her goal is not only to make us notice them, but for them to make us feel something different.
HP CWC – Palo Alto
Hewlett-Packard | Experience Design
Positioning: Research / Choice + Customer Loyalty
Over the years, we’ve done countless projects for HP. The Customer Welcome Center (CWC) in Palo Alto was a first for them. Looking to create an interactive environment that both celebrated the company’s rich history and looked ahead towards future innovations, they needed a strategic partner that could help bring the experience to life. emotion studios was tasked with handling previsualization of the space through lidar photography, strategy and creative for brand storytelling in the Solutions Theater, and producing media for an interactive touch wall that represented HP’s past, present and future.
Seven Design | Visa Travel Service
Seven Designs is right across the parking lot from emotion studios. It turns out we have a lot more in common than geography. This project for Visa’s new Travel Notification Service was a blast to do together taking us to multiple locations while making great new friends.
HP | Social Paper
Hewlett-Packard | Product Launch
Positioning: Awareness
HP Inc has got to be one of the most fun clients to work with because they keep coming up with these super fun new products like Social Paper. We really enjoyed developing and telling this launch story. Now we’re all able to one-touch mobile print from Facebook, Instagram, Flickr, and more.
Source Han Serif
Adobe Systems | Customer Story
Positioning: Research / Choice
When it comes to typefaces, Ryoko Nishizuka and the Typeface Design team work hard to deliver typefaces that feel real, hand-written, and are easy for end users to utilize. Source Han Serif was a collaboration between Adobe and Google to make an open source Pan-Asian font available to the world. Check out the story of everything that went into it.
NASA ISS Launch
NASA | Experience Design
Every now and again, we’re called upon for projects that immediately feel like once in a lifetime opportunities. Being chosen by NASA for a project around the launch of the International Space Station was certainly one of them. In total, we were commissioned to helm digital strategy, create a mini-documentary about the ISS mission, a white paper on more effective use of websites to drive education and public awareness, and to create a microsite featuring interactive portraits of scientists, engineers, astronauts and cosmonauts. The microsite ultimately ended up being the longest measured dwell time in NASA history at 13 minutes, most popular among NASA sites for 3 consecutive years.
¡Dígame!
Mightyverse | Experience Design
Positioning: Awareness + Point of Sale
One of the biggest hurdles learners of a new language face is to be brave enough to start speaking.
We worked with language startup Mightyverse to craft a game that lowers inhibitions and makes learning a new language both entertaining and memorable. What fell out of this was ¡Dígame!, a board game where players teach words or phrases by acting them out, and no one wins unless everyone comprehends. Still a beginner? The phrase cards have QR codes that lead to short videos of native speakers acting the phrase out for you. In addition to game design, we crafted a lightweight video to support the ¡Dígame! launch campaign, which reached over 140% of it’s intended goal.
The game soon became a consistent revenue stream for Mightyverse, earning Creative Child Game of the Year Award & the National Parenting Center Seal of Approval along the way.
Sustainability
Hewlett-Packard | Brand Culture
Positioning: Customer Loyalty
Take, Make, Reuse. Sustainability is one of HP’s founding principles, and they’re using it to help create a circular economy. Hear from some key members of the HP Board of Directors on how they’re pushing to deliver great products that are also good for the planet.
Collabria Care
Dementia has impaired some of Judy’s brain functions, but it can’t diminish the love her and her husband have for each other. Collabria Care (formerly Napa Valley Hospice and Adult Day Services) creates a haven for people to continue creating memories with their loved ones.
Tatcha Anthem
Tatcha | Brand Story
Positioning: Awareness
Tatcha is a luxury beauty and skin care brand born from ancient Japanese ingredients. Each component is thoughtfully curated and minimally manipulated to be gentle and safe with maximum effectiveness.
Microsoft for Creative Cloud
Adobe Systems | Customer Story
Positioning: Research / Choice
The design team for Microsoft Surface collect assets from wherever they are on a given day. Creative Cloud mobile tools allow them to synchronize and share these assets with their team members from anywhere.
Uber for Creative Cloud
Adobe Systems | Customer Story
Positioning: Research / Choice
How does an international crowd-sourced transportation company create an efficient work flow and unique brand experience across 62 countries globally? With Adobe Creative Cloud. Learn more about the deal that’s given Uber the creative tools that it needs.
Heart – HP Discover Austria
Hewlett-Packard | Live Event
Positioning: Customer Loyalty
HP asked us to head to Austria to cover 2011 Discover. Our goal was to capture the feeling of attending this super-sized, content-rich, IT-orama. BTW, that’s a tall order, since matching the feeling of an in-person experience is super difficult. But, with a little creativity, a small team, and some guerilla tactics we got in and found the essence of what it means to attend Discover: True connections, deep knowledge, and a sharing of goals and successes by folks who are looking to take their business to the next level.
Illustrator Yuko Shimizu
Adobe Systems | Portrait
Positioning: Research / Choice
We were so excited when we got the chance to profile Yuko Shimizu in New York for Adobe. Her work is simply one of a kind and combines American pop art with a traditional Japanese sense. The result is a perfect blending of art and message that both tells an incredible story and is incredibly pleasing to the eye. Can you tell that we are huge fans?
Aaron Draplin
Adobe Systems | Portrait
Positioning: Awareness + Research / Choice
Aaron Draplin is Portland’s tireless godfather of design. Relentless, exuberant and notably from Michigan, Aaron is a force of nature. We spent 3 days junking and sign hopping with him as he passionately promoted the lost heroes of design and his one man mission to bring them the respect they deserve. This was our first video to feature the term “unfuckwithability”.
Oculus Touch
Oculus | Product Launch
Positioning: Awareness + Research / Choice
Oculus Touch is bringing the sense of touch to Virtual Reality. We got to visit, play with, and see how important design is in implementing this game-changing feature. Palmer Luckey and team let us experience Touch and how it’s going to propel VR into the future and beyond.
Adobe Revel – Catdog
Adobe Systems | Product Launch
Positioning: Awareness
Taking a fresh approach to Whiteboard-style storytelling, this piece for Adobe is intended to reach a new audience for Adobe’s Revel software. The style of animation was used to be warm, fun, accessible, and appropriate for the story while helping people understand how easy and powerful it is to use Revel. We enjoyed these so much that we did a full series of motion graphics in this style. We feel like they are much more visually appealing than traditional Whiteboard productions too.
David Mascha, Berlin
Goodby, Silverstein & Partners | Portrait
Positioning: Research / Choice Adobe Systems | Portrait
Positioning: Research / Choice
What do you get when you let artist David Mascha loose in an abandoned brewery in Berlin? Some stunning shots, a little fire, and an amazing piece of art. Find inspiration among urban decay in part two of the 2015 Adobe Creative Cloud series we produced with Goodby Silverstein & Partners.
Mighty, Ink and Slide
Adobe Systems | Product Launch
Positioning: Research / Choice
As creative people, we use Adobe software every single day. We love our tools and feel very lucky to have the amazing capabilities they enable. In that context, it was really wonderful to have the opportunity to experience the birth of Adobe’s new first ever hardware products and participate in their epic rollout. Our client, dear friend and collaborator on this was Dan Cowles from Adobe. Dan really drove the vision and imagery on this and it was a blast to help him bring it to life.
Oculus Story Studio
Oculus | Product Launch
Positioning: Awareness
The future of storytelling is here. Oculus Story Studio is focused on unleashing the potential of virtual reality within the movie world. We paid a visit to the amazing minds there to learn about “Henry”, their upcoming virtual reality film and potentially the most important movie of 2015.
Kelli Anderson
Adobe Systems | Portrait
Positioning: Research / Choice
Kelli Anderson is one talented individual – from identity design, to printmaking, to interactive paper creations, everything she makes will capture your attention and your imagination. In this Adobe piece, she gave us some insight on how the Creative Suite tools are vital to her creative process.
Stanford LGBT Resource Center
Stanford University | Customer Story
Positioning: Awareness
There are some projects that mean more to us beyond work. The Stanford LGBT Resource Center is designed to be a haven for students of various sexual orientations and/or gender identities. The individuals we met along the way are some of the brightest and most amazing people we’ve had the pleasure of doing work for in a long time, and we are proud to have been able to help spread their message.
Adobe | Eames Chair
Adobe Systems | Live Event
Positioning: Research / Choice + Customer Loyalty
When Adobe wanted to pay tribute to Charles Eames on his birthday, they decided to send one of his iconic chairs to some artists to see what they would do with them. We travelled down to San Diego and back up to British Columbia with a few stops in between. The outcome was seriously a pleasure.
6 artists.
6 studios.
48 hours.
1 chair.
Go.
Obscura
Adobe Systems | Customer Story
Positioning: Research / Choice
Light is a powerful tool. The visionaries at Obscura are some of the best at harnessing its capabilities. From the Sydney Opera House, to the UN Building, to the Empire State Building – these guys have created powerful and compelling experiences to canvas some of the world’s most iconic structures. Watch their story here as they describe how important Adobe tools are to their process.
Sagmeister + Walsh
Adobe Systems | Customer Story
Positioning: Research / Choice
Stefan and Jessica have created a unique and remarkable refuge for creative talent. Their approach to the creative process and dedication to excellence in their craft was truly inspiring. We shot them during record breaking sizzling July days which added a certain feverish quality to the interviews….
HP Collaboration
HP offers an array of accessories designed to make collaboration a breeze for businesses… even when life hands you distractions.
Sony Playstation for Creative Cloud
Adobe Systems | Customer Story
Positioning: Research / Choice
Ever wonder how the characters and creatures in your favorite video games got to look as amazing as they do? The answer is Creative Cloud. Watch how designers for Sony Playstation use CC tools to bring games to life.
Shawna X, White Sands
Goodby, Silverstein & Partners | Portrait
Positioning: Awareness + Research / Choice
We followed artist Shawna X into the desert as she creates something beautiful in the first installment of a whirlwind three part series for the 2015 Adobe Creative Cloud release. We teamed up with superstar creative agency Goodby Silverstein & Partners to tell the story of how artists can draw inspiration from any kind of landscape.
Erik Johansson
Adobe Systems | Portrait
Positioning: Research / Choice + Awareness
Erik Johansson is one of the world’s great Photoshop artists and he loves to confound people’s expectations with his highly manipulated photography. This video captured him in Berlin and his home town in Sweden right before he achieved internet superstardom with his bus stop prank: youtube.com/watch?v=BRAM8MpqIeA (24 million and counting).
Morgan Motors
Hewlett-Packard | Customer Story
Positioning: Research / Choice
On the centenary of its introduction, the Morgan 3-wheeler returned. We got to watch the design and manufacturing of these beautiful and iconic British sports cars, done these days with the help of HP and Autodesk.
New Era
Hewlett-Packard | Live Event
Positioning: Customer Loyalty
This project drew visuals from a wide range of projects that we’d produced for HP. When properly visualized, the breadth and scope of the influence of HP in the world is astounding and permeates all human activity. It was rewarding to work with the team at HP to bring this video to life.
Box Clever | Fade Lamp
Box Clever | Product Launch
Positioning: Awareness + Point of Sale
Light has the ability to affect one’s mood and inspire creativity. The minds at Box Clever set out to design a versatile task light for just about anything, and the final product delivers exactly that. We also think it’s pretty stunning.
Michael Daube
Hewlett-Packard | Portrait
Positioning: Awareness + Customer Loyalty
We are often humbled by the people we meet and film. Even so, Michael Daube is in a class of his own. Our friend, DP and director David Driver had just finished “Way of Life”, wayoflifefilm.com/ a seven year long documentary project with Michael when we were awarded the opportunity to do a series on extraordinary people for HP. Through Citta, the non-profit that Michael founded, he has started hospitals, women’s centers and clinics all over the world. Michael was an easy choice to profile for the series and soon David was on a flight to Tibet to film him at work on his various non-profits. Support Michael’s work here:cittainc.org/.
Home Caregiving
Swirl | Portrait
Positioning: Customer Loyalty
Many of our friends and families at emotion are challenged with taking care of our aging parents and helping them to have independence and good quality of life. This is part of a project with the longterm goal of helping people who are struggling, have limited means and very few places to turn for help. Deb and her mom Lib graciously let us into their lives and we are grateful to them and their family for sharing their experiences with us.
Photoshop Fix
Adobe Systems | Product Launch
Positioning: Awareness
Need to retouch that photo on the fly? Photoshop Fix from Adobe allows just that, by bringing the same editing abilities that you have on your laptop or workstation to iOS.
Run Scribe | Motion
Scribe Labs | Product Launch
Positioning: Awareness + Point of Sale
Scribe Labs is developing a sensor for runners to wear that analyzes their stride and footfalls to determine the best shoes for stability and injury reduction, as well as to dramatically improve their running performance. We are frequently working to launch groundbreaking new products like Run Scribe, and get to see them develop and evolve over time. Tom Gooden from Good Dog Design reached out to us to produce this video that they had art directed and conceived. It turned out to be a great collaboration and they were wonderful to work with. This Kickstarter video is a big part of the product launch and we were excited to produce it with Scribe and Good Dog Design.
3D Systems | Prosthetic
What if you could size custom prosthetic limbs for developing nations in the cloud and then 3D print them for the recipient? That’s what 3D Systems is doing. emotion studios is proud to help let the world know about this amazing technology – happening now.
Dolby | Infinite
Dolby Laboratories | Live Event
Positioning: Awareness + Customer Loyalty
Dolby has a deep-rooted history with audio. For this reason, they are always on the cutting edge of technological changes in the industry, creating new ways for movie-goers to experience the most realistic sound possible. Stuart Bowling, Dolby’s Worldwide Marketing Manager for Cinema, takes us through the history of how this technology has evolved and the direction its headed in the near future.
Instant Ink for Social
Hewlett-Packard | Product Launch
Positioning: Awareness + Research / Choice
“Go ahead…print the chicken photo.” Our favorite printer tagline ever. This was a section of a different shoot that we transformed into a social video for a campaign for HP Instant Ink.
Tiffany Cruikshank
Nike | Portrait
Positioning: Customer Loyalty
Tiffany is inspiring in every way. From her work as a yoga teacher to how she lives in the world, she embodies the very human desire to be in a state of continuous improvement. This video for Nike is meant to introduce Tiffany and promote her passion to make change in the world through enabling people to advance their yoga practice.
Futures Without Violence | Students
Futures without Violence | Customer Story
Positioning: Awareness
Five students.
One message.
In this piece for Futures Without Violence, we chatted with college students to highlight the importance of education around sexual assault, as well as the mission of the Circle of 6 app – to establish a network of loved ones that they can both trust and talk to about this difficult topic.
Thinkwell
Adobe Systems | Customer Story
Positioning: Research / Choice + Point of Sale
So who exactly designs the theme parks that we revere and lose ourselves in? They are the perpetual kids and dreamers at Thinkwell. Comprised of storytellers, designers, industrial engineers and a sea of other professions, these are the people who create magical experiences and allow you to lose yourself in immersive new worlds.
Nicole Jacek
Adobe Systems | Portrait
Positioning: Research / Choice + Awareness
German transplant Nicole Jacek has worked with some huge brands – Nike, Adobe, Beats by Dre, you name it. We had the pleasure of watching her in action as she tinkers with the cover of GOOD Magazine using her arsenal of Adobe Creative tools.
Deloitte Digital
Deloitte | Live Event
Positioning: Research / Choice + Customer Loyalty
In this anthem video for Deloitte Digital, we got up close and personal with some of the brightest minds at the consulting giant to discuss everything from their mission, to their abilities, to how the Salesforce platform helps them operate more efficiently.
Zturbo
Hewlett-Packard | Customer Story
Positioning: Research / Choice + Awareness
Brain Farm is a collective of individuals with a passion for action sports filmmaking. Understandably, their work demands high speed performance for post production, a job perfectly suited for the HP ZTurbo drives.