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Karman Launch Steelcase | Product Launch Positioning: Awareness
SecureX | “One Click” Cisco Systems | Product Launch Positioning: Research / Choice
SecureX | Leap Cisco Systems | Live Event Product Launch Positioning: Awareness + Research / Choice
Rocket Adobe Systems | Live Event Product Launch Positioning: Awareness
Fresco Adobe Systems | Product Launch Positioning: Awareness
PDF Like A Boss | Dr. Woo Adobe Systems | Product Launch Positioning: Awareness
Goodby + Adobe | Rush Adobe Systems | Product Launch Positioning: Awareness
Ancillary Steelcase | Product Launch Positioning: Research / Choice
Stuart Adobe Systems | Product Launch Positioning: Awareness + Research / Choice
SILQ Steelcase | Product Launch Positioning: Awareness
Goodby + Adobe Stock | Stolen Masterpieces Adobe Systems | Product Launch Positioning: Awareness + Research / Choice
Seven Design | Visa Travel Service Positioning: Awareness
HP | Social Paper Hewlett-Packard | Product Launch Positioning: Awareness
Oculus Touch Oculus | Product Launch Positioning: Awareness + Research / Choice
Adobe Revel – Catdog Adobe Systems | Product Launch Positioning: Awareness
Mighty, Ink and Slide Adobe Systems | Product Launch Positioning: Research / Choice
Oculus Story Studio Oculus | Product Launch Positioning: Awareness
HP Collaboration Positioning: Awareness + Research / Choice
Box Clever | Fade Lamp Box Clever | Product Launch Positioning: Awareness + Point of Sale
Photoshop Fix Adobe Systems | Product Launch Positioning: Awareness
Run Scribe | Motion Scribe Labs | Product Launch Positioning: Awareness + Point of Sale
Instant Ink for Social Hewlett-Packard | Product Launch Positioning: Awareness + Research / Choice
Karman Launch
Steelcase | Product Launch Positioning: Awareness

In typical Steelcase fashion, Karman is a true innovation, a first-of-its-kind experience that goes well beyond any task chair we’ve seen before.

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SecureX | “One Click”
Cisco Systems | Product Launch Positioning: Research / Choice

You can do almost anything online in a single click – book the trip of a lifetime, buy flowers for mom, you name it. It’s time cybersecurity becomes “one-click” simple. SecureX to the rescue. Proud to continue the campaign Cisco started with “Leap” in 2020.

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SecureX | Leap
Cisco Systems | Live Event Product Launch Positioning: Awareness + Research / Choice

Your future, secured. Your experience, simplified. Introducing Cisco Secure X – a seismic shift in cybersecurity. We filmed this epic product launch across the rooftops of Seoul, South Korea, with world-renowned parkour group STORROR. Our palms are still sweaty.

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Rocket
Adobe Systems | Live Event Product Launch Positioning: Awareness

Everything you love about Photoshop… now on iPad.

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Fresco
Adobe Systems | Product Launch Positioning: Awareness

Rediscover the joy of drawing and painting with the power of Fresco, a tool from Adobe combining the power of the world’s largest collection of vector and raster brushes, plus new live brushes.

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PDF Like A Boss | Dr. Woo
Adobe Systems | Product Launch Positioning: Awareness

Adobe identified a crucial untapped audience of buying influencers inside big enterprises. In an effort to market Document Cloud in a manner similar to Creative Cloud, we worked with them to craft a campaign that would connect with those influencers, leveraging household names like Dr. Woo and Bobby Berk. It was a bold new visual way of presenting Document Cloud.

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Goodby + Adobe | Rush
Adobe Systems | Product Launch Positioning: Awareness

Shoot, edit, create… all on the fly, with Adobe Premiere Rush.

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Ancillary
Steelcase | Product Launch Positioning: Research / Choice

Office furniture that helps our people concentrate, rejuvenate, perform, innovate. The best brands, all in one place. Steelcase.

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Stuart
Adobe Systems | Product Launch Positioning: Awareness + Research / Choice

AR is changing the way we work and live, and immersive media needs to be dynamic enough to seamlessly merge with the world around us. In comes Project Aero – an AR authoring tool from Adobe that will change the way designers create immersive media experiences from the ground up.

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SILQ
Steelcase | Product Launch Positioning: Awareness

Every now and then a product comes along that moves design forward in a way that’s unprecedented. Steelcase just delivered one of those products with SILQ – the office chair of the future that you didn’t know you wanted.

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Goodby + Adobe Stock | Stolen Masterpieces
Adobe Systems | Product Launch Positioning: Awareness + Research / Choice

It’s really cool when fun work creates lasting relationships. emotion studios, Adobe, Goodby Silverstein & Partners, and artist Ankur Singh Patar all came together in New Delhi, India to make this gorgeous piece. Can you tell which is the Masterpiece and which is made using Adobe Stock images? Named AdWeek’s Ad of the Day, we are really proud of this work and are looking forward to the next series together.

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Seven Design | Visa Travel Service

Seven Designs is right across the parking lot from emotion studios. It turns out we have a lot more in common than geography. This project for Visa’s new Travel Notification Service was a blast to do together taking us to multiple locations while making great new friends.

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HP | Social Paper
Hewlett-Packard | Product Launch Positioning: Awareness

HP Inc has got to be one of the most fun clients to work with because they keep coming up with these super fun new products like Social Paper. We really enjoyed developing and telling this launch story. Now we’re all able to one-touch mobile print from Facebook, Instagram, Flickr, and more.

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Oculus Touch
Oculus | Product Launch Positioning: Awareness + Research / Choice

Oculus Touch is bringing the sense of touch to Virtual Reality. We got to visit, play with, and see how important design is in implementing this game-changing feature. Palmer Luckey and team let us experience Touch and how it’s going to propel VR into the future and beyond.

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Adobe Revel – Catdog
Adobe Systems | Product Launch Positioning: Awareness

Taking a fresh approach to Whiteboard-style storytelling, this piece for Adobe is intended to reach a new audience for Adobe’s Revel software. The style of animation was used to be warm, fun, accessible, and appropriate for the story while helping people understand how easy and powerful it is to use Revel. We enjoyed these so much that we did a full series of motion graphics in this style. We feel like they are much more visually appealing than traditional Whiteboard productions too.

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Mighty, Ink and Slide
Adobe Systems | Product Launch Positioning: Research / Choice

As creative people, we use Adobe software every single day. We love our tools and feel very lucky to have the amazing capabilities they enable. In that context, it was really wonderful to have the opportunity to experience the birth of Adobe’s new first ever hardware products and participate in their epic rollout. Our client, dear friend and collaborator on this was Dan Cowles from Adobe. Dan really drove the vision and imagery on this and it was a blast to help him bring it to life.

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Oculus Story Studio
Oculus | Product Launch Positioning: Awareness

The future of storytelling is here. Oculus Story Studio is focused on unleashing the potential of virtual reality within the movie world. We paid a visit to the amazing minds there to learn about “Henry”, their upcoming virtual reality film and potentially the most important movie of 2015.

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HP Collaboration

HP offers an array of accessories designed to make collaboration a breeze for businesses… even when life hands you distractions.

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Box Clever | Fade Lamp
Box Clever | Product Launch Positioning: Awareness + Point of Sale

Light has the ability to affect one’s mood and inspire creativity. The minds at Box Clever set out to design a versatile task light for just about anything, and the final product delivers exactly that. We also think it’s pretty stunning.

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Photoshop Fix
Adobe Systems | Product Launch Positioning: Awareness

Need to retouch that photo on the fly? Photoshop Fix from Adobe allows just that, by bringing the same editing abilities that you have on your laptop or workstation to iOS.

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Run Scribe | Motion
Scribe Labs | Product Launch Positioning: Awareness + Point of Sale

Scribe Labs is developing a sensor for runners to wear that analyzes their stride and footfalls to determine the best shoes for stability and injury reduction, as well as to dramatically improve their running performance. We are frequently working to launch groundbreaking new products like Run Scribe, and get to see them develop and evolve over time. Tom Gooden from Good Dog Design reached out to us to produce this video that they had art directed and conceived. It turned out to be a great collaboration and they were wonderful to work with. This Kickstarter video is a big part of the product launch and we were excited to produce it with Scribe and Good Dog Design.

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Instant Ink for Social
Hewlett-Packard | Product Launch Positioning: Awareness + Research / Choice

“Go ahead…print the chicken photo.” Our favorite printer tagline ever. This was a section of a different shoot that we transformed into a social video for a campaign for HP Instant Ink.

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