Inspired by the Bauhaus movement, legendary typographer Erik Spiekermann and a team of design students work to translate digital versions of typefaces created at the Bauhaus art school almost 100 years ago. Soon, they’ll come to Typekit.
AR is changing the way we work and live, and immersive media needs to be dynamic enough to seamlessly merge with the world around us. In comes Project Aero – an AR authoring tool from Adobe that will change the way designers create immersive media experiences from the ground up.
Every now and then a product comes along that moves design forward in a way that’s unprecedented. Steelcase just delivered one of those products with SILQ – the office chair of the future that you didn’t know you wanted.
The Steelcase Learning & Innovation Center (LINC) in Munich is a temple of well-considered design. Facing competition from players within and outside of their vertical, Steelcase needed to up-level the conversation with customers, ultimately deepening brand loyalty in the process. Our task was to use the new LINC as a backdrop to tell this higher level story of Steelcase to its customers. This took the form of a deep guest experience that tracked from pre-visit to well beyond their departure, and hinged on various light bulb moments of self-discovery.
Rather than pushing products, Steelcase wanted to provide customers with resources and learning experiences to find solutions that support the unique needs of their organization – in short, for them to discover how their space was a strategic business asset. Two years, hundreds of locator beacons, dozens of pegboards, and one interactive table later, that experience is live, and companies are already shifting their perspective – and going all-in with Steelcase.
It’s really cool when fun work creates lasting relationships. emotion studios, Adobe, Goodby Silverstein & Partners, and artist Ankur Singh Patar all came together in New Delhi, India to make this gorgeous piece. Can you tell which is the Masterpiece and which is made using Adobe Stock images? Named AdWeek’s Ad of the Day, we are really proud of this work and are looking forward to the next series together.