The “Your Shot. Your Story.” series for Adobe Lightroom is aimed at building awareness and retention. emotion* took the creative concept and developed it into a beautiful artist portrait that showcases how photographers use Lightroom to bring their work to the next level.
Adobe Systems | Product LaunchPositioning: Awareness + Research / Choice
It’s really cool when fun work creates lasting relationships. emotion studios, Adobe, Goodby Silverstein & Partners, and artist Ankur Singh Patar all came together in New Delhi, India to make this gorgeous piece. Can you tell which is the Masterpiece and which is made using Adobe Stock images? Named AdWeek’s Ad of the Day, we are really proud of this work and are looking forward to the next series together.
Adobe Systems | PortraitPositioning: Research / Choice
Night photography is notoriously difficult. Thanks to Adobe Lightroom and Photoshop, travel photographer Liam Man can perfectly capture the moonlit glow and bright city lights, even after dark.
Adobe identified a crucial untapped audience of buying influencers inside big enterprises. In an effort to market Document Cloud in a manner similar to Creative Cloud, we worked with them to craft a campaign that would connect with those influencers, leveraging household names like Dr. Woo and Bobby Berk. It was a bold new visual way of presenting Document Cloud.
