Adobe Systems | PortraitPositioning: Research / Choice
With the rise of Instagram and influencer marketing, humans aren’t the only ones building their audiences. We now live in the era of social media famous pets. No country knows this better than Japan. As part of Adobe’s “Your Shot. Your Story.” campaign, we linked up with Adobe and Akiyo Ogawa to learn how she captures the personality of our favorite famous pets.
Adobe identified a crucial untapped audience of buying influencers inside big enterprises. In an effort to market Document Cloud in a manner similar to Creative Cloud, we worked with them to craft a campaign that would connect with those influencers, leveraging household names like Dr. Woo and Bobby Berk. It was a bold new visual way of presenting Document Cloud.
Adobe Systems | Product LaunchPositioning: Awareness
Adobe identified a crucial untapped audience of buying influencers inside big enterprises. In an effort to market Document Cloud in a manner similar to Creative Cloud, we worked with them to craft a campaign that would connect with those influencers, leveraging household names like Dr. Woo and Bobby Berk. It was a bold new visual way of presenting Document Cloud.
Adobe Systems | PortraitPositioning: Research / Choice
Inspired by the Bauhaus movement, legendary typographer Erik Spiekermann and a team of design students work to translate digital versions of typefaces created at the Bauhaus art school almost 100 years ago. Soon, they’ll come to Typekit.
