Adobe Systems | Customer StoryPositioning: Awareness
Adobe CoCreate connects small business owners with graphic designers from around the world to revamp their branding. When Dejuan Smith and Taneesha Thomas of Rollin’ Smoke Barbecue in Atlanta were teamed up with designer Suelen Tu of Taipei, magic happened. Logos were designed, friendships were formed, and some delicious looking ribs were smoked.
Adobe identified a crucial untapped audience of buying influencers inside big enterprises. In an effort to market Document Cloud in a manner similar to Creative Cloud, we worked with them to craft a campaign that would connect with those influencers, leveraging household names like Dr. Woo and Bobby Berk. It was a bold new visual way of presenting Document Cloud.