Steelcase | emotion studios

Karman Launch

Steelcase | Product Launch Positioning: Awareness

In typical Steelcase fashion, Karman is a true innovation, a first-of-its-kind experience that goes well beyond any task chair we’ve seen before.

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Ancillary

Steelcase | Product Launch Positioning: Research / Choice

Office furniture that helps our people concentrate, rejuvenate, perform, innovate. The best brands, all in one place. Steelcase.

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SILQ

Steelcase | Product Launch Positioning: Awareness

Every now and then a product comes along that moves design forward in a way that’s unprecedented. Steelcase just delivered one of those products with SILQ – the office chair of the future that you didn’t know you wanted.

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Steelcase Customer Journey

Steelcase | Experience Design Positioning: Research / Choice + Customer Loyalty

The Steelcase Learning & Innovation Center (LINC) in Munich is a temple of well-considered design. Facing competition from players within and outside of their vertical, Steelcase needed to up-level the conversation with customers, ultimately deepening brand loyalty in the process. Our task was to use the new LINC as a backdrop to tell this higher level story of Steelcase to its customers. This took the form of a deep guest experience that tracked from pre-visit to well beyond their departure, and hinged on various light bulb moments of self-discovery.

Rather than pushing products, Steelcase wanted to provide customers with resources and learning experiences to find solutions that support the unique needs of their organization – in short, for them to discover how their space was a strategic business asset. Two years, hundreds of locator beacons, dozens of pegboards, and one interactive table later, that experience is live, and companies are already shifting their perspective – and going all-in with Steelcase.

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