Founded and headquartered in San Francisco, Williams-Sonoma, Inc. is an American consumer retail company specializing in high-end kitchen-wares and home furnishings.
As part of a campaign for Williams Sonoma’s collaboration with culinary collective Ghetto Gastro, we put together a series of videos for the group, including a recipe video for their “Bird’s the Word” dish, along with a few others to showcase the beauty behind cleaning and seasoning the new blue steel plan as part of their new cookware line, CRUXGG.
Hello from the Williams-Sonoma test kitchen! We’re excited to welcome the 74 year old Bay Area success story as a new client. Yes, you absolutely deserve these otherworldly chocolate chip cookies.