Every now and again, we’re called upon for projects that immediately feel like once in a lifetime opportunities. Being chosen by NASA for a project around the launch of the International Space Station was certainly one of them. In total, we were commissioned to helm digital strategy, create a mini-documentary about the ISS mission, a white paper on more effective use of websites to drive education and public awareness, and to create a microsite featuring interactive portraits of scientists, engineers, astronauts and cosmonauts. The microsite ultimately ended up being the longest measured dwell time in NASA history at 13 minutes, most popular among NASA sites for 3 consecutive years.