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Williams Sonoma | CRUXGG with Ghetto Gastro Williams-Sonoma | Product Launch Positioning: Awareness
Goodby + Adobe Stock | Stolen Masterpieces Adobe Systems | Product Launch Positioning: Awareness + Research / Choice
Karman Launch Steelcase | Product Launch Positioning: Awareness
Circulon | Drums Circulon | Product Launch Positioning: Consideration
SecureX | “One Click” Cisco Systems | Product Launch Positioning: Research / Choice
SecureX | Leap Cisco Systems | Live Event Product Launch Positioning: Awareness + Research / Choice
Rocket Adobe Systems | Live Event Product Launch Positioning: Awareness
Fresco Adobe Systems | Product Launch Positioning: Awareness
PDF Like A Boss | Dr. Woo Adobe Systems | Product Launch Positioning: Awareness
Goodby + Adobe | Rush Adobe Systems | Product Launch Positioning: Awareness
Ancillary Steelcase | Product Launch Positioning: Research / Choice
SILQ Steelcase | Product Launch Positioning: Awareness
Seven Design | Visa Travel Service Positioning: Awareness
Oculus Touch Oculus | Product Launch Positioning: Awareness + Research / Choice
Oculus Story Studio Oculus | Product Launch Positioning: Awareness
Run Scribe | Motion Scribe Labs | Product Launch Positioning: Awareness + Point of Sale
Williams Sonoma | CRUXGG with Ghetto Gastro
Williams-Sonoma | Product Launch Positioning: Awareness
    • As part of a campaign for Williams Sonoma’s collaboration with culinary collective Ghetto Gastro, we put together a series of videos for the group, including a recipe video for their “Bird’s the Word” dish, along with a few others to showcase the beauty behind cleaning and seasoning the new blue steel plan as part of their new cookware line, CRUXGG.
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Goodby + Adobe Stock | Stolen Masterpieces
Adobe Systems | Product Launch Positioning: Awareness + Research / Choice

It’s really cool when fun work creates lasting relationships. emotion studios, Adobe, Goodby Silverstein & Partners, and artist Ankur Singh Patar all came together in New Delhi, India to make this gorgeous piece. Can you tell which is the Masterpiece and which is made using Adobe Stock images? Named AdWeek’s Ad of the Day, we are really proud of this work and are looking forward to the next series together.

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Karman Launch
Steelcase | Product Launch Positioning: Awareness

In typical Steelcase fashion, Karman is a true innovation, a first-of-its-kind experience that goes well beyond any task chair we’ve seen before.

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Circulon | Drums
Circulon | Product Launch Positioning: Consideration

Circulon came out with a new line of extra durable cookware, SteelShield. We turned it into a drum set to see just how durable it is.

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SecureX | “One Click”
Cisco Systems | Product Launch Positioning: Research / Choice

You can do almost anything online in a single click – book the trip of a lifetime, buy flowers for mom, you name it. It’s time cybersecurity becomes “one-click” simple. SecureX to the rescue. Proud to continue the campaign Cisco started with “Leap” in 2020.

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SecureX | Leap
Cisco Systems | Live Event Product Launch Positioning: Awareness + Research / Choice

Your future, secured. Your experience, simplified. Introducing Cisco Secure X – a seismic shift in cybersecurity. We filmed this epic product launch across the rooftops of Seoul, South Korea, with world-renowned parkour group STORROR. Our palms are still sweaty.

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Rocket
Adobe Systems | Live Event Product Launch Positioning: Awareness

Everything you love about Photoshop… now on iPad.

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Fresco
Adobe Systems | Product Launch Positioning: Awareness

Rediscover the joy of drawing and painting with the power of Fresco, a tool from Adobe combining the power of the world’s largest collection of vector and raster brushes, plus new live brushes.

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PDF Like A Boss | Dr. Woo
Adobe Systems | Product Launch Positioning: Awareness

Adobe identified a crucial untapped audience of buying influencers inside big enterprises. In an effort to market Document Cloud in a manner similar to Creative Cloud, we worked with them to craft a campaign that would connect with those influencers, leveraging household names like Dr. Woo and Bobby Berk. It was a bold new visual way of presenting Document Cloud.

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Goodby + Adobe | Rush
Adobe Systems | Product Launch Positioning: Awareness

Shoot, edit, create… all on the fly, with Adobe Premiere Rush.

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Ancillary
Steelcase | Product Launch Positioning: Research / Choice

Office furniture that helps our people concentrate, rejuvenate, perform, innovate. The best brands, all in one place. Steelcase.

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SILQ
Steelcase | Product Launch Positioning: Awareness

Every now and then a product comes along that moves design forward in a way that’s unprecedented. Steelcase just delivered one of those products with SILQ – the office chair of the future that you didn’t know you wanted.

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Seven Design | Visa Travel Service

Seven Designs is right across the parking lot from emotion studios. It turns out we have a lot more in common than geography. This project for Visa’s new Travel Notification Service was a blast to do together taking us to multiple locations while making great new friends.

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Oculus Touch
Oculus | Product Launch Positioning: Awareness + Research / Choice

Oculus Touch is bringing the sense of touch to Virtual Reality. We got to visit, play with, and see how important design is in implementing this game-changing feature. Palmer Luckey and team let us experience Touch and how it’s going to propel VR into the future and beyond.

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Oculus Story Studio
Oculus | Product Launch Positioning: Awareness

The future of storytelling is here. Oculus Story Studio is focused on unleashing the potential of virtual reality within the movie world. We paid a visit to the amazing minds there to learn about “Henry”, their upcoming virtual reality film and potentially the most important movie of 2015.

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Run Scribe | Motion
Scribe Labs | Product Launch Positioning: Awareness + Point of Sale

Scribe Labs is developing a sensor for runners to wear that analyzes their stride and footfalls to determine the best shoes for stability and injury reduction, as well as to dramatically improve their running performance. We are frequently working to launch groundbreaking new products like Run Scribe, and get to see them develop and evolve over time. Tom Gooden from Good Dog Design reached out to us to produce this video that they had art directed and conceived. It turned out to be a great collaboration and they were wonderful to work with. This Kickstarter video is a big part of the product launch and we were excited to produce it with Scribe and Good Dog Design.

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